Creative advertising campaign by the Hamburg agency for the manufacturer of the sharpest kitchen knives in the country, WMF. A number of prints show how one can carve delicate figures out of fruits and vegs, with the help of their knives presumably! 
Advertising Agency: KNSK, Hamburg, Germany
Creative Director: Tim Krink
Art Director: Thomas Thiele
ad print source: adsoftheworld.com
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The melon, pineapple and pumpkin are not logical! they have hollow insides|!
Yeah, you are right, buddy!
I did not even think about it…
the pineapple isn’t hollow inside
The pineapple has a woody pale center part which doesn’t show here. But strawberries also have hollow sections inside, and I doubt someone would be able to do this work before it became rotten
Yeah advertisement is always logical and adapted to the reality… oh come on smartypants, it is just a good aesthetic ad…
Maybe used Photoshop or some other image editing tool, but the concept is great.