NOVA French Radio FM launches a new advertising campaign with a number of subtle slogans each refering to a particular music genre. Five different illustrators prepared the prints so that their specific styles can vary accordingly.

“In the history of JAZZ, a few names stand out. Miles, Thelonious or Katrina.”

“Maybe money will succeed where drugs, gangs and police haven’t in killing off RAP.”

“FOLK. Or how to diss a humang being with a mere microphone.”

“Two ways INDIE can glue you to a seat: a sitar concept or a a simple glass of water.”

“Not moving to SKA. Now that’s a bad sign.”

“When a goverment listens in on this many people, it can’t just be for political reasons. (CUBA)”

“James Brown died and went to Heaven on Christmas Day. Even God deserves a gift.”

“Exorcism gets demons out of a body. FUNK does just the opposite.”

“Radio NOVA, the firm belief that some things in music have yet to be discovered.”

Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: «Les Six»
Art Director: Jessica Gerard-Huet
Copywriter: Jean-François Bouchet
Illustrator: Nova/Folk/Ska : Jean Spezial ; Indie/Funk/Rap : AM i Collective ; Jazz : Jessica Gerard-Huet ;
Cuba : Jean-François Bouchet ; James : Richard Mongenet
Photographer: Roger Turqueti
Published: March 2008
ad print source: adsoftheworld.com