A German website, Pundo3000.com, has conducted a study of 100 different products by comparing the look of the products as shown by the packaging with the actual contents inside the boxes. Quoting the website, which is in German: “All products were purchased, the packaging photographed and the contents prepared and photographed too. All products were then eaten up.” and also: “The purpose of the project is not to discredit any brands or products but to critically compare the packaging advertising with the inside contents”.
Photo: Pundo3000.com
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crappy food is crappy food, no matter how bad it looks. most of this stuff is just canned shit, some looks quite acceptale.
Anyway, i would eat any of this if i’m really stoned…..maybe except the Heringssalat, it freaks me out
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Food is always like that, especially fast food. you should all know that.
I think an appealing image on the packaging can help improve sales. However, if the product doesn’t live up to the image on the packaging customers may not be willing to purchase the product again unless it tastes really good. Chances are brands will only be able to trick customers once.