In Düsseldorf, Germany a meteorite fell right into a bus stop. It broke in pieces, shattering the roof top. The bench was hit too, traces of fire can be seen. The area was fenced and no one was hurt. But what if there were people sitting there? And now look carefully at the billboard with the advertising, the one at the left of the bench. The Provinzial insurance company says you should think more than once about insurance in such unforeseen cases. The whole installation is an advertisement, subtle but really effective.

Read the full story »